CHICAGO RAY RECORDS.
Chicago, Illinois
For Ray, owning a record store was his biggest dream. There was no business plan that I knew of, just a love for music and a love for people.
One of Ray’s biggest challenges was navigating the narrow storefront in an organized manner. Before talking about opening day, I walked Ray through the different options of organizing the music genres in order for the customers to have the best shopping experience. We also included an area for CD’s, movies and cassettes along with another zone for reselling speakers, record players and radios.
Based on budget, we were able to settle on having two kinds of shelving units to include genre features in between sections. I organized what genres Ray wanted together by spray panting signs.
By the time Ray opened the store, he was grateful for the thoughtfulness and intention behind every detail.
